Niek Maas

I'm a creative strategist at We Are Blossom - agency for social brands - and help clients with innovative and creative digital strategies to connect their brand with culture. In order to stay successful, brands need to integrate into connected cultures. Where ideas, collaborations, passions and opinions can originate anywhere, grow everywhere and form powerful and passionate audiences. By pushing the limits of creativity, technology and media on a daily base, brands can be embraced by connected culture and grow as a result. At We Are Blossom we create meaningful brand experiences and content that impacts business and resonates with people. As a writer at ADRVLT and speaker I'm revolting against advertising that is so bland it melts into oblivion. Trying to define the elements and conditions for great branding that people actually care about.